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We are experts in the fields of business management of elite motorsports talent, representation of championship teams and blue chip properties for commercial partnerships, and consulting with corporations interested in maximizing their involvement in motorsports.
Our effectiveness in achieving success for our clients stems from our industry specialization, extensive experience, well-placed contacts, long-term relationships, and backgrounds in all facets of the industry.
Celebrating over 30 years of success for its clients, SMN upholds an excellent reputation for its professionalism, creativity, and ability to deliver results. The scope and breadth of the firm’s capabilities in both its management and marketing practices, coupled with its integrity and work ethic, has yielded significant success and, as a result, has earned the trust and confidence of all SMN clients.
Since its inception, SMN has continued to grow and tailor its service offerings within the evolving motorsports industry. In addition to its robust career management practice, SMN specializes in acquiring commercial sponsorship for its team and property clients and provides customized sponsorship expertise to corporations and communication agencies in a consultancy capacity. SMN also provides full-service ancillary and post-career business development for individual clients.
SMN enjoys an excellent reputation for its ability to deliver results.
Upon graduation from the University of Toledo College of Law in 1982 with J.D., M.B.A and B.B.A degrees in hand, John joined the Frasco firm as an associate attorney. Practicing extensively in the areas of labor relations and contract negotiations, John soon became involved in running the day-to-day business of one of the firm’s clients, Championship Auto Racing Teams, Inc. (CART), the governing body of professional Indy car racing. From 1982 through 1989, John served in a number of capacities for CART including as its President and Chief Operating Officer. During this time, this organization and the sport achieved unprecedented…
Founder & CEO
Brian Roemer is the Chief Commercial Officer of Sports Management Network (SMN). A partner in the firm and a veteran of the sports and entertainment industry, Brian is intricately involved in all aspects of SMN including its talent representation and corporate partnership acquisition practices, as well as leading business development and marketing for both the firm and its clients. Having initially joined SMN in 2002, Brian’s focus is primarily on new revenue generation for the firm’s individual, team, and property clients through contracts, commercial sponsorships, endorsements, personal service agreements, and other income-producing business opportunities. Through Brian’s career with SMN he…
Joining the firm at the start of 2020, Tony is focused on building lasting and successful partnerships for the firm’s team, property and individual clients through commercial sponsorships, endorsements, personal service arrangements, and other income-producing business opportunities. Tony previously worked for SMN from 2011-2012, where he led sponsorship acquisition and activation efforts for Brad Keselowski and Brad Keselowski Racing. He then broadened his industry experience with a sports media and marketing agency in Chicago, where he helped large brands more effectively use their sports sponsorship rights in integrated campaigns through activation, media and measurement. With a deep passion and understanding…
An integral part of the SMN team since its inception in 1989, Sev’s responsibilities are several and varied. These responsibilities include managing and implementing the day-to-day financial and accounting functions for the company, overseeing all human relations activity, designing the layout and operation flow of the SMN offices and serving as part of SMN’s management advisory team. Sev lends her varied expertise to the clients of SMN where needed, often in the areas of budgeting, pro-forma development and analysis, banking relationships, reporting requirements, tax assistance and ancillary and post-career business development as well as in matters relating to the clients’…
Joining the SMN team in March of 2023, Chad comes to the team with nearly 15 years’ experience in professional sports management and business development. His background is heavily rooted in the golf industry where he represented multiple top 50 players in the world. Notable names include Henrik Stenson, Ian Poulter, and Branden Grace. Over the years, his success has been largely attributed to his ability to establish trusting connections with both his clients and their partners. His collaborative mentality has led to many successful partnerships with Fortune 500 companies. Prior to SMN he began his career with a boutique…
Joining the firm in August 2021, Ryan is focused on building lasting and successful partnerships for the firm’s team, property, and individual clients through commercial sponsorships and endorsements. Prior to SMN, Ryan was the Assistant Athletic Director of Sponsorship at Indiana State University. In this role, Ryan was responsible for securing all partnership revenue and overseeing all partnership activation for the university’s athletic department. Ryan joins SMN with previous motorsports experience. Ryan held positions at Dover International Speedway and Michigan International Speedway. While at Michigan International Speedway, Ryan worked in corporate partnerships. He was directly responsible for revenue generation for…
Tyler Kring joined SMN in 2023 and serves as Manager of Corporate Partnerships. In his role, Kring is focused on building lasting and successful partnerships for the firm’s team, property, and individual clients through commercial sponsorships and endorsements. Kring enters the motorsports world after eleven years in Minor League Baseball with the Great Lakes Loons, the High-A affiliate of the Los Angeles Dodgers, in Midland, Michigan. He most recently served as Assistant General Manager – Business Development for the Loons where he oversaw the corporate business sales efforts locally, as well as national partnerships through Major League Baseball, guided the…
Patrick joined SMN in 2023 and serves as Manager of Business Insights. In his role, Patrick supports our Corporate Partnership Development Team by identifying emerging sponsorship opportunities, conducting market research, and delivering business strategy insights for the firm’s team, property, and individual clients. Prior to joining SMN, Patrick was a Senior Account Manager for Pulse Marketing. For 10 years, he was responsible for managing key client accounts in the Automotive, Financial Services and Cyber-Physical Security industries. Through a hybrid role of Project Manager and Account Executive, he developed marketing campaigns, conducted market research, implemented project strategy, and managed the execution…
Marc Crumm joined SMN in 2008 and serves as the firm’s Creative Director. In this role, Marc is responsible for the development of all branding and collateral materials for the firm and its individual clients and in all types of mediums, including web, print, illustration, branding, photo, and video. He also works with the firm’s corporate clients in the creation and development of campaigns and materials supporting their sports marketing programs. Marc has an agency background and experience working with a wide-range of companies including Fortune 500 corporations.
Jess joined SMN’s creative department as a Multi-media Designer in 2016. Jess assists in the creation of client marketing collateral, presentations and proposals, website design and management, and managing content for digital and social media. Previously, Jess worked with J Ryder Group, a golf marketing and sponsorship agency, assisting in creating and developing graphics for various sponsorship packages and other charity golf event services. Jess graduated from Lawrence Technological University in 2016 with a Bachelor of Fine Arts in Graphic Design.
Kathleen received a Bachelor of Fine Arts degree in Graphic Design from Michigan State University. After graduation, she worked in marketing for several high-profile companies providing graphical design expertise to growing businesses in Detroit. With all of the knowledge gained from her previous jobs, Kathleen launched her own graphic and web design studio. She has joined the Sports Management Network team to aid in the creation of marketing and design materials for the firm’s clients, as well as the firm itself.