Patrick joined SMN in 2023 and serves as Manager of Business Insights. In his role, Patrick supports our Corporate Partnership Development Team by identifying emerging sponsorship opportunities, conducting market research, and delivering business strategy insights for the firm’s team, property, and individual clients.
Prior to joining SMN, Patrick was a Senior Account Manager for Pulse Marketing. For 10 years, he was responsible for managing key client accounts in the Automotive, Financial Services and Cyber-Physical Security industries. Through a hybrid role of Project Manager and Account Executive, he developed marketing campaigns, conducted market research, implemented project strategy, and managed the execution of agency projects from concept to production.
Patrick joins SMN with previous sports and entertainment industry experience – serving as a marketing consultant for All Bases Covered Sports Management. He assisted the firm by developing endorsement deal strategies, marketing profiles, brand target lists, and contacted various marketing partners for MLB players represented by the agency. In addition, Patrick assisted with the launch of a sports and entertainment mobile app. He was responsible for creating a comprehensive marketing strategy, researching sponsorship targets, and developing sales packages for the app.
Patrick graduated from Central Michigan University with a Bachelor’s in Sports Management and Marketing. He resides in Berkley, Michigan with his wife Renee and their dog Leland.