Tony Caponigro


Joining the firm at the start of 2020, Tony is focused on building lasting and successful partnerships for the firm’s team, property and individual clients through commercial sponsorships, endorsements, personal service arrangements, and other income-producing business opportunities.

Tony previously worked for SMN from 2011-2012, where he led sponsorship acquisition and activation efforts for Brad Keselowski and Brad Keselowski Racing. He then broadened his industry experience with a sports media and marketing agency in Chicago, where he helped large brands more effectively use their sports sponsorship rights in integrated campaigns through activation, media and measurement.

With a deep passion and understanding for developing programs that lead to scalable and sustainable growth, Tony subsequently joined a Chicago based financial investment firm to apply his knowledge on the corporate side. Over several years, Tony held director level operating roles within three different company investments in the sales and marketing division. Through these experiences, Tony became well versed in integrated campaign development, product launches, performance marketing and the development of new partnership and distribution networks.

Tony returned to Sports Management Network with a diverse set of skill and experience and with a continued passion for motorsports and sponsorship development.

Tony holds an engineering degree from Michigan State University and a MBA in Strategy & Marketing from Northwestern University’s Kellogg School of Management. He is an avid golfer and lives with his wife Lauren in Glenview, Illinois.