Discount Tire to Join Penske Racing as a Sponsor in 2010
Bloomfield Hills, MI (September 16, 2009) – Bloomfield Hills, MI (September 16, 2009) - Discount Tire has reached a multi-year agreement with Penske Racing and driver Brad Keselowski beginning with the 2010 NASCAR Nationwide Series. Sports Management Network, Inc. (SMN) played an integral role in securing the sponsorship for its client, Penske Racing.
Discount Tire will serve as the primary sponsor for at least 26 races in next season's Nationwide Series on the Penske Racing No. 22 Discount Tire Dodge Charger driven by Brad Keselowski. Earlier this month, Penske Racing announced that Keselowski, also an SMN client, will join the team and compete in full-season efforts in both the Nationwide and Cup Series, beginning next season.
"We are looking forward to beginning our relationship with the Penske Racing team," said Bruce T. Halle, founder and chairman of Discount Tire, which has been a sponsor in NASCAR since 2004. "Roger Penske and his team have built a winning tradition. Our goal is to compete for race wins and championships with Penske Racing and we can't wait to see the first green flag in 2010."
"I look forward to representing Discount Tire and their over 750 retail locations as they are winners in their industry," said Brad Keselowski. "Like me, Discount Tire was born in Michigan, and that definitely adds special meaning for this new relationship."
In addition to its Nationwide Series partnership with the team, Discount Tire will also become an associate sponsor on both the No. 12 Penske Dodge driven by Keselowski, as well as the No. 2 Miller Lite Dodge driven by Kurt Busch, in the NASCAR Cup Series next season.
"Penske Racing welcomes Discount Tire as a key partner in our NASCAR program," said Roger Penske. "Brad (Keselowski) is a proven winner and he will be a serious contender for the Nationwide Series championship next season. Discount Tire is a leader in tire retailing and an experienced NASCAR sponsor, and together we have created a powerful lineup for 2010 and beyond."
Discount Tire will also join the winning Penske Racing IndyCar Series program as an associate sponsor on the team's Indianapolis 500 entries next season.
