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Vice President, Strategic Partnerships
Bret has had an extensive and impactful career in marketing and brand management, specifically in the automotive and sports industries.
In 1998 he began his career as a Traffic Coordinator at Bozell Worldwide, a top advertising agency based in Southfield, Michigan, where he worked on the Chrysler, Jeep, Red Wings and Little Caesars accounts. In 1999, Bozell was repositioned as FCB Worldwide and Bretwas promoted to Account Executive. In this role, he oversaw the Coleman Outdoor Company advertising account and managed their 100th Anniversary print, radio and television campaigns and also worked on the Richard Childress Racing marketing partnership.
In 2001, he left the ad world and continued his career in brand marketing, joining Equity Management Inc., a leading licensing firm in Troy, Michigan. Over his 17 year career at EMI, Bret progressed through the ranks ultimately becoming Senior Vice President of General Motors Licensing. While representing the General Motors global licensing program at EMI, Bret strategically leveraged the Chevrolet, Corvette, HUMMER, Goodwrench and ACDelco equities to expand brand awareness, protect the iconic and valuable trademarks, generate substantial revenue to reinvest back into the marketing program, and positively impact consumers, both young and old, through exciting automotive inspired products including toys, replica cars, bicycles, lottery games, apparel, footwear, watches, eyewear, fragrances, power tools, luxury golf carts and boats. In addition to overseeing the General Motors licensing program, Bret led the Rawlings Sporting Goods licensing program where he negotiated new partnerships for collectibles, footwear, socks, apparel, video games, eyewear, publishing, sports drinks and the Rawlings All American Grill inside the Texas Rangers ballpark.
In 2018, Bret joined Sports Management Network as Vice President of Strategic Partnerships. In this role, he focuses on developing new brand sponsorships, endorsements, personal service agreements, launching new product collaborations, implementing cohesive social media partnerships, and other strategic marketing initiatives to maximize brand awareness, growth, value and revenue for SMN athletes, drivers, race teams and celebrity clients. Additionally, Bret works closely with the SMN marketing, creative, and research teams for exploration, execution and implementation of new brand opportunities.
A graduate of Western Michigan University in 1997, Bret earned degrees in both Business Management and Criminal Justice.
Bret is a lifetime Michigan native and lives in Troy with his wife, Michelle, son, Blake, and daughter, Blair.