SNAP-ON EXPANDS RELATIONSHIP WITH BRAD KESELOWSKI
TROY, MICHIGAN (November 20, 2014) – Since he arrived at Team Penske in 2010, Sports Management Network (SMN) client Brad Keselowski has had a relationship with Snap-on. A 33-year partner of the legendary team and the Penske business enterprise. SMN announced today that, by working in conjunction with the Penske team, the relationship between Brad and Snap-on is expanding to include his championship-contending NASCAR Truck Series program, Brad Keselowski Racing (BKR).
Commencing in 2015, Snap-on will appear on the No. 19 and No. 29 BKR Ford F-150s, as well as recieving additional assets and benefits from the BKR team. Further, Snap-on’s industry leading tools, tool storage, and other related products will be featured in the new BKR facility that is currently being constructed in Statesville, North Carolina. Anticipated to open in the summer of 2015 BKR’s new base of operation will serve as a product showcase for Snap-on, whose employees and franchisees will have access to the facility for customer relationship building and strengthening.